The fifth edition of the B2B Marketing Conference, titled "Transformation and Solutions Now!" organized by ANES, the Association of Specialized and Sector Publishers, concluded with tremendous success.
The event, held in Milan on October 5, 2023, at the Giò Ponti Auditorium of Assolombarda, attracted a large audience, with nearly 700 attendees in the venue and via live streaming.
At the end of the day, the B2BEST Award 2023 ceremony took place, a SuperAward encompassing the entire B2B market.
Over 50 projects were submitted, and the jury selected three finalists for each category based on key criteria: innovation, sustainability, and digitalization.
The evening concluded with the presentation of the 5 B2BEST Awards across the five prize categories.
We are delighted to announce that Faravelli is the winner in the Best Marketing Strategy category with the FARAemotions project, a novel approach to conceiving fragrances. Congratulations to the other finalists: Adverteaser srl, Altroconsumo Edizioni Srl.
We take this opportunity to thank ANES for creating this significant event, shedding light on the desire for innovation in communication within the B2B context.
A special thanks to the jury for recognizing and rewarding our efforts.
Congratulations to Sandro Ballariano and the Faravelli Cosmetic Division team for understanding the market needs and presenting an alternative idea in service to cosmetic SMEs, introducing a new approach in the conception and distribution of fragrances.
Congratulations to the Communication team, particularly Puzzle Agenzia Comunicazione, for guiding us with their customary creativity and strategic and emotional intelligence in creating the brand identity that continues to bring us great satisfaction.