All the emotions, one distributor
On the evening of 23 November, the restaurant MiView in Milan hosted the exclusive, first-ever presentation of FARAemotions, the new brand of fragrances for the world of cosmetics by Faravelli Cosmetic Division.
Presenting the novelty in front of a select audience was Sandro Ballariano, Faravelli's Cosmetic Bu Director. "We started out a couple of years ago, first looking for the right supplier, who could combine several characteristics: product quality, pleasant fragrance and the possibility of small packaging, at the right price. We found ourselves facing a difficult road, almost a 'mission impossible'. So we decided to get involved to create our own collection, with a few 'pilot' proposals, just an 'example' of all the fragrances we could create tailor-made for our customers. To do this, we have chosen to avail ourselves of the precious collaboration and advice of Roberto Dario, an internationally renowned "nose" and expert perfumer, whom we thank for his decisive contribution".
FARAemotions began its adventure by proposing four lines of great personality that anticipate tomorrow's trends: Scent of a Flower, Temptation, Gourmand Addiction, and Special (the latter includes fragrances with different certifications, such as Natrue, Cosmos, and 'allergen-free').
During the evening, the 100 guests present were able to experience the emotions of the collection live, thanks to a fascinating olfactory journey.
FARAemotions is an innovative project on the distribution scene; an idea cherished for a long time that finally takes on the consistency and scent of an emotion.
FARAemotions gathers all the suggestions that each fragrance expresses and captures them in a unique experience, created in collaboration with internationally renowned perfume consultants.
With FARAemotions, Faravelli Cosmetic Division places all its expertise at the service of its customers, acting as a trait d'union between the world's best fragrance producers and the cosmetics industry, to meet their qualitative and functional needs, without compromise, guaranteeing commercial and technical support.
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