In the haircare cosmetics landscape, the demand for natural, functional, and scientifically backed ingredients continues to grow.
It is in response to this need that The Amaranth Collection by Provital was created: a line of three innovative actives obtained from different parts of the Amaranthus plant, now exclusively distributed in Italy by Faravelli Cosmetic Division.

AMA-OIL
An oily extract from the seeds of Amaranthus caudatus, rich in unsaturated fatty acids and squalene – a natural component of the hair’s lipid barrier.
• Restores the internal lipid structure of the hair
• Reduces frizz and protects against humidity
• Promotes long-lasting styling

Ex vivo efficacy:
• In an environment with 80% humidity, hair treated with 0.5% Ama-Oil shows +22% anti-frizz protection compared to placebo after 24 hours

AMA-PROT
A hydrolyzed protein fraction from the seeds of Amaranthus caudatus, obtained through a double hydrolysis process.
• Restores peptides and polysaccharides lost in damaged hair
• Improves combability and manageability
• Provides structure and strength

Ex vivo efficacy (2% Ama-Prot):
• +40% improvement in wet hair combability
• +25% improvement in dry hair combability
• Thanks to the three-dimensional amylopectin-based matrix, the active is gradually released for a long-lasting effect

AMA-LEAF
An extract from the leaves of Amaranthus hypochondriacus, rich in polyphenols and flavonoids with antioxidant action.
• Protects hair lipids and proteins from oxidative damage
• Restores natural mobility
• Enhances appearance, shine, and softness

Ex vivo efficacy (2% Ama-Leaf):
• +48% recovery of natural hair movement vs placebo

In vivo test with professional assessment:
• +16% lightness
• +14% softness
• +11% moisturization
• -16% stickiness sensation

THE AMARANTH COLLECTION, IDEAL FOR:
• Intensive repairing treatments
• Daily-use products
• Styling and post-chemical or thermal treatment formulas

Contact us to discover how The Amaranth Collection can enhance your haircare formulations with the natural power of amaranth: cosmetico@faravelli.it