As part of our selection of Provital cosmetic actives – exclusively distributed in Italy by Faravelli Cosmetic Division – this week we focus on Melavoid™, a high-performance functional ingredient ideal for brightening, tone-evening and anti-discoloration skincare formulations.

Consumer expectations in brightening skincare have evolved: the goal is no longer to lighten the skin, but to even out the complexion, reduce pigmentation irregularities, and restore a healthy, compact and radiant appearance. Melavoid™ was developed to meet these demands effectively and safely.

Derived from the root of Boerhaavia diffusa and standardized in boeravinones, Melavoid™ exerts a dual action by modulating the PPARγreceptor in melanocytes:

• Prevents melanin synthesis in its early stages (preventive action).
• Reduces visible dark spots and evens out skin tone (corrective action).

Melavoid™ stands out for its ability to:

• Act on multiple types of hyperpigmentation (surface spots, UV-induced spots, and deep spots).
• Visibly improve skin appearance without compromising cell viability.
• Provide an effective and gentle solution, suitable even for prolonged use.

Scientifically proven active

• In vitro efficacy
  Melavoid™ reduces tyrosinase expression by 63% and melanin synthesis by 34%, without affecting melanocyte viability.
• In vivo efficacy
  After 56 days of application at 3%, Melavoid™ visibly reduces pigmentation-related skin spots (up to −28%) and evens out complexion (+5% ITA° in hyperpigmented areas).

Cosmetic applications

Melavoid™ is a versatile active, ideal for:

• Face and body tone-evening treatments.
• Targeted products for dark spots and melasma (hyperpigmentation).
• Anti-photoaging and well-aging formulations.
• Deodorants, treatments for hands, underarms, and décolleté.
• Functional make-up (e.g. primers, foundations, BB/CC creams) combining skincare and colour correction in one step.

To request technical documentation or samples of Melavoid™, please contact Faravelli Cosmetic Division: cosmetico@faravelli.it