Hair health also depends on protecting the scalp. For this reason, Faravelli Cosmetic Division is pleased to introduce Covertrix, the new active cosmetic developed by Provital, designed to strengthen the scalp microbiota and improve hair quality.

Covertrix is a blend obtained from Amaranthus caudatus (also known as the “King of Immortality”), Lysine, a polar amino acid, and Sclerotium Gum, a fermentation derivative of the Sclerotium fungus. The ingredient is derived through an enzymatic hydrolysis process that enhances its activity.

Invisible protection, visible results

Covertrix features a 3D matrix that ensures sequential release of the active, providing:

• Formation of a moisturizing and protective film

• Immediate benefits and long-lasting action

• A pleasant sensory effect

In vivo tests confirm that Covertrix strengthens hair fibers of all types, improving tensile strength, break resistance, and durability under daily stress, while increasing hair softness and reducing friction between fibers.

Ideal for:

• Regenerating and protective hair-care treatments

• Products for fragile or weakened hair

• Post-treatment formulations

• Cosmetic solutions targeting the hair barrier

Responding to Top Trends

This innovative active ingredient provides a concrete response to four of the main trends in the haircare world:

1. Glass Hair: supports the “Glass Effect” hair trend with an action that combines deep hydration, natural shine, softness, and perfect control.
2. Inclusivity and Personalization: adapts to every hair type, texture, and need, enabling tailor-made solutions that enhance the uniqueness of each individual.
3. Quick Dry Performance: meets the demand for fast results and high performance, ideal for dynamic lifestyles, without compromising hair care.
4. 3D Matrix Technology: ensures sequential release for immediate and long-lasting benefits, contributing to improved hair health with every use.

Covertrix represents a new generation of protective actives that combine ethics, efficacy, and innovation.

Now available in Italy through Faravelli Cosmetic Division, exclusive partner of Provital.

For more information, contact: cosmetico@faravelli.it