Collagen is one of the key focuses of cosmetic research, but its role goes far beyond the simple concept of skin firmness and elasticity. Behind this protein lies a complex network of structures and mechanisms that contribute to the architecture and functionality of the skin.

This is the starting point for SURFIN’ THE COLLAGEN, the new campaign developed by Faravelli Cosmetic Division in collaboration with Provital, to explore the different cosmetic strategies dedicated to collagen.

A journey structured into five thematic “waves”, each dedicated to a different perspective:

• STEM CELL WAVE – Enhancing collagen through the potential of plant stem cells.
• TRIPLOBIOME WAVE – Biotechnological innovation at the service of collagen.
• COLLAGEN WHERE IT MATTERS – Targeted strategies for the eye contour, neck and scalp.
• BODY ARCHITECTURE WAVE – The role of collagen in body care.
• THE COLLAGEN NETWORK / FIRMING WAVE – Firmness, support and structural integrity of the skin.

From synthesis to protection, through to the organization and remodeling of the extracellular matrix: we will explore new formulation opportunities to support collagen through targeted and diversified cosmetic strategies.

Are you ready to ride the collagen wave?

Follow SURFIN’ THE COLLAGEN and discover all the upcoming waves with us!